Naturalia
Digital signage CMS
A single content hub for ad screens across the store network: playlist editing, per-store screen settings, roles and 2FA. Deployed on the client’s servers in Kazakhstan with store integration and team onboarding.
Naturalia · Казахстан
Клиент
KZ · CIS
Регион
Digital Signage CMS
Сценарий
сеть магазинов
Охват
on-prem клиента
Деплой
Client — Naturalia is a retail chain in Kazakhstan with advertising screens across stores: promos, menus, and seasonal content must update centrally - not via USB sticks at each location.
Challenge — Контент на экранах обновлялся вручную по точкам - акции опаздывали, версии расходились.
Solution — We built and rolled out a web digital signage CMS: central hub for playlists and schedules, screens mapped to stores, role model (admin / content / store), two-factor auth, and a mobile-friendly UI.
Result — Live digital signage CMS for Naturalia in Kazakhstan: unified content portal, per-store screen control, roles and 2FA, mobile access.
Naturalia is a retail chain in Kazakhstan with advertising screens across stores: promos, menus, and seasonal content must update centrally - not via USB sticks at each location.
They needed a working digital signage CMS: one portal for marketing and ops, mobile access, security, and on-prem deployment in KZ - not another generic website.
Web-портал для маркетинга и операций: плейлисты, медиафайлы, расписания показа, привязка контента к группам экранов и конкретным магазинам. Одна правка - обновление по всей сети или выборочно по региону/точке.
Реестр экранов по сети: статус, привязка к магазину, параметры отображения, версии прошивки/плеера. Администратор видит, где контент не доехал, и может перезапустить показ без выезда на точку.
Ролевая модель: администратор, редактор контента, оператор точки. Двухфакторная авторизация для доступа в кабинет. Интерфейс адаптирован под мобильные - согласовать акцию или проверить статус экрана можно с телефона.
Развернули систему на серверах клиента - без обязательного облака за рубежом. Настроили интеграцию с контуром магазина: синхронизация справочников/акций по согласованному API, чтобы контент на экранах совпадал с актуальными данными сети.
Провели обучение для команды Naturalia: сценарии публикации контента, работа с ролями, типовые инциденты (экран offline, откат плейлиста). Передали регламент, чтобы маркетинг мог жить без постоянного участия разработчиков.
Timeline: discovery → CMS → on-prem → integration → training
Live digital signage CMS for Naturalia in Kazakhstan: unified content portal, per-store screen control, roles and 2FA, mobile access. Deployed on-prem, integrated with the store contour. The Naturalia team completed training and can publish network-wide content independently. JimmyNeuron’s first Kazakhstan retail client in the portfolio - digital signage for CIS retail.
Questions about this type of project — the same ones clients ask before a similar build.
Discovery / process map - from $1,705(1–2 weeks). MVP module - from $5,682(usually 4–10 weeks). Next - on scope. Exact estimate after the as-is audit: roles, integrations, scope of migration. See /prices and the package table on this page.
We evaluate the module (orders, warehouse, customer account, approvals) separately. A typical MVP start is from $5,682in 4–10 weeks; exact estimate after process map. Discovery without code - from $1,705.
Yes. We transfer statuses and directories in stages: first, a new outline for 1-2 roles, Excel remains in parallel, then we turn off the tables. Training and transfer checklists - in the launch plan.
Yes. Often 1C remains the accounting circuit, and CRM/ERP/LC is the operating system and client account with exchange via API. We synchronize orders, counterparties, balances and payments.
Describe store count, screens, and how you update content today - we’ll return architecture, budget range, and a pilot plan in 1–2 days. We work with clients in Kazakhstan and the wider CIS.
Leave a request - we reply within 15 minutes and discuss the task.
On a consultation we will map where you lose leads and control, and what to automate first.
Thank you! We will get back to you shortly.
