A selling website is a resource with a clear offer and a high share of targeted actions: application, call, payment. Below is the working framework that we use when developing websites for business.
What is a selling site
This is not a business card. On the first screen, a person understands what you are doing, for whom and what the next step is. Conversion is calculated as follows: targeted actions / visits × 100%. The “good” benchmark depends on the niche, but without an offer and trust, the percentage will not increase from changing the color of the button.
Audience and competitor analysis
Before design, we fix: who is buying, what pain point we are closing, what objections are hindering the application, how competitors differ. This affects texts, evidence block and menu structure.
The structure that sells
- Offer and CTA above the fold.
- Services or products with clear wording.
- Cases, figures, reviews.
- How we go through the project: stages and deadlines.
- Prices or budget range.
- FAQ and repeat CTA.
Technical basis of conversion
- Fast loading on mobile.
- Forms without unnecessary fields.
- Goals in Yandex.Metrica and call tracking if necessary.
- SEO basis: titles, meta, indexing of commercial pages.
How much does a selling website cost?
A landing page is usually cheaper than a multi-page site. A corporate website with services, blog and integrations is more expensive. For package guidelines, see the material about turnkey website development and price.
Do you want to build a selling website without water? We will analyze the niche and propose a structure with an estimate.
