A chatbot in Telegram is a program that responds to the client in the messenger: it accepts an application, answers frequently asked questions, helps to choose a service and transfers the lead to the CRM. For businesses in the Russian Federation, Telegram is now more practical than outdated scenarios for Facebook Messenger.
Why does a business need a Telegram bot?
- Answers 24/7 without expanding the support staff.
- Collect contacts and requests directly in the dialogue.
- Reducing the burden on managers on typical issues.
- Link with website, advertising and CRM.
Who is it suitable for?
- Services and B2B: lead qualification, registration, calculation.
- Online stores: order status, FAQ, selection.
- Online registration: barbershops, clinics, schools.
- Internal processes: notifications, statuses, reports.
How does the Telegram chatbot work?
The user writes to the bot or clicks a button on the site. The bot guides you according to the script: questions, buttons, forms. Complex cases are escalated to a live manager. If necessary, we connect AI for free answers within the knowledge base.
Launch stages
- Goals and scenarios: what should the bot cover first.
- Communication tone and button texts.
- Integrations: CRM, tables, website, payment.
- Test on real dialogues and revision.
- Launch, metrics and support.
What affects the cost
The price depends on the number of scenarios, integrations and whether AI is needed. A simple application bot is faster and cheaper than a storefront with a catalog and payment inside Telegram.
Do you need a Telegram bot for your process? Let's analyze the scenarios and propose a launch scheme.
